The Salesperson’s Secret Sauce

For sales teams managing customer relations


Tom lookalike 3X4

Peer-reviewed research shows that Emotional Intelligence, the ability to use emotions effectively, is a much better indicator of success than IQ, knowledge, or even expertise.¹   There is nothing “soft” about Emotional Intelligence; in fact, it is the secret sauce that powers up your sales process.

This modular program is designed to expand and sharpen the EQ of your sales force, which can enable them to make sales at a higher margin in less time.²   Participants become more astute negotiators, better able to manage competing interests, and more adept at de-escalating conflicts.

Make your sales team a force to be reckoned with!


 Performance icon


More astute negotiators who are better able to manage competing interests.

A sales team more adept at de-escalating conflicts with customers and internally.

Individuals who are able to identify and manage their own emotions and thus are able to interact productively with the emotions of others.

¹“But when I calculated the ratio of technical skills, IQ, and emotional intelligence as ingredients of excellent performance, emotional intelligence proved to be twice as important as the others for jobs at all levels.”

Daniel Goleman, Emotional Intelligence Pioneer

Harvard Business Review, January 2004, What Makes A Leader

²“Elevating your Sales EQ (Emotional Intelligence Quotient) helps you sell bigger deals, in less time at full margin.”

Colleen Stanley

Author of Emotional Intelligence for Sales Success